Build the standard
Upload the strategy, guidelines, legal requirements and hard-won team knowledge that define your brand.
Brand Platform →THE BRAND DECISION SYSTEM
Signal is where brand decisions happen.
Review campaigns, social, creators, websites, events and communications against your own brand rules before they go live.
One standard across every marketOne decision before releaseOne history your team can trust
signal / review / spring-launchLIVE PRODUCT
Built for the people who protect and express the brand
BRANDMARKETINGCREATIVELEGALLOCAL MARKETSAGENCIES
01
THE MISSING OPERATING LAYER
Your guidelines explain the brand.
Signal applies them.
Every live expression creates a decision: Is it ours? Is it right for this audience, channel and market? Is it safe to release? Signal brings the evidence, the discussion and the final call into one governed workspace.
Bring the real work
Add a deck, film, image, creator profile, URL or copy exactly as your audience will experience it.
Review anything →Make the decision
See what passes, what needs proof and what must change. Then record the human decision.
Decision Rooms →02 REAL WORK, REVIEWED
What you can review in Signal.
Review the work your teams and agencies already produce, before it goes live. Every example below is a fictional brand world built to show the level of evidence Signal can assess.
CAMPAIGN · AURAIMAGE + COPY + OOH
Launch campaign
Product claim, visual language, headline hierarchy and market-ready execution.
ADAPT
The visual world fits. The efficacy claim needs approved evidence.
SOCIAL · FIELDVIDEO + CREATOR
Creator activation
Talent fit, channel behaviour, product story and distinctive brand codes.
APPROVE
Strong channel fit with the signature pace and colour system intact.
EVENT · NORTHDECK + EXPERIENCE
Guest experience
Invitation, environment, sequence, wayfinding and cultural context.
VERIFY
The concept is aligned. Local protocol needs market-owner review.
PRODUCT · KINURL + RETAIL + PACKAGING
Product launch system
Homepage, product photography, creator partnership, retail and pack.
ADAPT
The system is coherent. The creator frame weakens product distinction.
BRING THE ACTUAL WORK
01 Image02 Video03 Copy04 PDF05 URL06 Deck07 Creator profile
ACROSS EVERY EXPRESSION
CampaignSocialCreatorWebsiteEventRetailOOHPackagingCRMPRExecutiveInternal
BRAND RULES IN DAILY USE
Give teams rules they can apply.
Signal structures the brand foundations and keeps each rule tied to its evidence, owner and version.
- Strategic territory, promise and evidence
- Voice, visual codes and non-negotiables
- Market, legal and cultural context
- Clear ownership and version history
A CLEAR DECISION
See what needs to change.
Signal checks the submitted work and returns a clear outcome. Every issue points to the rule, evidence and next action, so the team can respond precisely.
Pass Aligned and ready
Adapt Precise changes required
Verify Evidence or specialist input needed
Reject Outside the brand or release standard
04 · FIX WHAT MATTERS
Turn each finding into precise action.
Prioritised changes show what to keep, what to correct and why it changes the decision.
05 · COLLABORATE
Put the decision in one room.
Brand, creative, market and specialist owners discuss the same evidence and record the final call.
06 · TRACK CONSISTENCY
See patterns beyond one asset.
Follow score movement, recurring issues and the areas where teams need a clearer standard.
SEE SIGNAL ON YOUR OWN BRAND CHALLENGE
From a live asset to a clear decision in 30 minutes.
DECISION ROOM · ONE ASSET, ONE CONVERSATION
Keep every exchange attached to the work.
Open a shared room on every asset. Brand, creative, market and specialist teams can discuss the same version, answer one another and close each point before the final decision.
DECISION ROOM3 open discussions
Asset & version attachedSL
Sarah LeeBrand lead · 12 min ago
OPENThe headline moves away from the active voice rule. Can we keep the idea and make the action explicit?
Copy · Main headline
MK
Marcus KleinCreative partner · 28 min ago
RESOLVEDUpdated the product claim and attached the supporting source for verification.
Claim · Product benefit
Write a reply tied to this asset…↑
WORK ACROSS EVERY CHANNEL
Apply the same rules wherever the brand appears.
Each channel keeps its own criteria, risks and evidence requirements.
Campaigns
Ideas, territories, scripts and launch systems
Review in Signal →Social & content
Posts, calendars, captions and always-on work
Review in Signal →Creators
Brand fit, audience context and partnership risk
Review in Signal →Websites
Promises, proof, journeys and local adaptations
Review in Signal →Events
Concepts, guest experience and market protocol
Review in Signal →Retail
In-store print, journeys and customer experience
Review in Signal →OOH / DOOH
Static, motion and place-specific executions
Review in Signal →Internal comms
Culture, leadership and employee messages
Review in Signal →Executive comms
Statements, claims and reputation
Review in Signal →PR
Press releases, responses and narratives
Review in Signal →CRM
Lifecycle, service and promotional messages
Review in Signal →Packaging
Hierarchy, claims and distinctive recognition
Review in Signal →REVIEW TRENDS
See where teams apply different rules.
Track recurring issues across teams, channels and markets, then see which changes improve later Reviews.
Choose your Review capacity →ALIGNMENT · LAST 12 WEEKSAll markets⌄
86/100
+7 pts
+7 pts
Voice 92Evidence 74Distinctiveness 88
PRICED BY DECISIONS · NEVER BY SEATS
Choose the capacity your brand needs.
Every public plan is shown below. Collaborators and agencies remain unlimited.
01
Starter
For focused brand teams introducing governed review into a core workflow.
€490/ month · Cancel anytime
€4,900/ year
100 Reviews / month
Core governance
- 1 Brand Platform
- Up to 3 markets
- Unlimited collaborators + agencies
- Core Brand Constitution & governance
- Multimodal + market-aware analysis
02
Essential
For teams reviewing recurring campaigns, social, content and local adaptations.
€990/ month · Cancel anytime
€9,900/ year
300 Reviews / month
Versioned governance + human review
- 1 Brand Platform
- Up to 5 markets
- Unlimited collaborators + agencies
- Rule versioning + human review gates
- Multimodal + market-aware analysis
03
Growth
For multi-team organisations extending Signal across agencies, channels and markets.
€2,500/ month · Cancel anytime
€25,000/ year
1,000 Reviews / month
Advanced multi-brand governance
- Up to 3 Brand Platforms
- Up to 15 markets
- Unlimited collaborators + agencies
- Advanced multi-brand governance
- Priority support
04
Scale
For growing multi-brand organisations scaling Signal across more agencies, channels and markets.
€6,500/ month · Cancel anytime
€65,000/ year
3,000 Reviews / month
Advanced multi-brand governance + audit
- Up to 6 Brand Platforms
- Up to 20 markets
- Unlimited collaborators + agencies
- Advanced multi-brand governance + audit
- Priority support
05
Enterprise
For high-volume brand operations with continuous review across the organisation.
€12,000/ month · Cancel anytime
€120,000/ year
6,000 Reviews / month
Portfolio governance & audit
- Up to 10 Brand Platforms
- Up to 30 markets
- Unlimited collaborators + agencies
- Portfolio governance + audit depth
- Integration-ready deployment
Secure card checkout is handled by Stripe. The demo calendar opens directly inside Signal.
CLARITY BEFORE RELEASE